Mostly due to that radio exposure, Sublime signed to MCA in time for 1994's Robbin' the Hood, which revealed an experimental ethic more in keeping with cut-and-paste dub than the well-tuned rage of the Cali punk revival. The LP was released on Skunk Records - a label formed by Nowell with Sublime manager Miguel - and sold at local shows, but it really started to break when local radio station KROQ began playing the single "Date Rape" two years after its initial release. After four years of concentrating strictly on live shows, Sublime recorded their first album, 40oz. The group began touring heavily while amassing an increasingly substantial following, especially among the surf/skate beach crowd. The three Long Beach musicians who comprised Sublime - vocalist/guitarist Nowell, bassist Eric Wilson, and drummer Bud Gaugh - played their first gig on July 4, 1988, at a small Long Beach club (a show that sparked the infamous Peninsula Riot). It proved to be Sublime's last proper album, however, as lead singer Brad Nowell died in May 1996, just two months before the record's release. The band released only two albums during its first seven years, and finally found mainstream success with a self-titled release in 1996. Formed in 1988 as a garage punk band, Sublime rose to fame in the mid-'90s on the back of the California punk explosion engendered by Green Day and the Offspring, though Sublime boosted their punk influences with heavy elements of reggae and ska.
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